Heard the latest PR joke? (The single most important thing to consider when TV news wants to skewer your client.)
Yesterday Ragan’s PR Daily, an excellent resource for professional communicators of all stripes, offered up a feature entitled “8 things to consider when TV news wants to skewer your client.” As is the usually the case with Ragan’s stuff, Gil Rudawsky’s article provided some useful on-point advice for the media relations practitioner, and the comment thread finds other experienced folks jumping into the discussion in helpful ways.
But – you knew there was a “but” coming, didn’t you? – I can’t help quibbling a little. Let’s begin with Rudawsky’s eight points: Read more