Monthly Archives: July 2011

EXCLUSIVE: S&R obtains copy of Rupert Murdoch’s original, unedited apology

News Corp. CEO Rupert Murdoch has issued a public apology for the News of the World scandal, which appears in several British national newspapers this weekend. The final text is available here.

For those unfamiliar with the exciting world of public relations, these kinds of official statements often go through a rigorous process of draft, revision, review, more revision, show it to legal, start over, and finally approval by the person whose name appears at the bottom. S&R has obtained a copy of Murdoch’s original draft and the redline revision produced by Edelman, the PR agency handling the crisis. Edelman, whose client list doesn’t include Charles Manson, Hitler, Simon Cowell or NAMBLA, but would if they showed up with a suitcase full of cash, is very highly regarded when it comes to the task of lipsticking rabid pigs. Read more