Monthly Archives: September 2011

The R Word: understanding the seven kinds of rivalries in college football

Today is the day that my University of Colorado Buffaloes head down to Mile High to take on the Rams of Colorado State in the Rocky Mountain Showdown. I’m sure several dozen CSU fans will be breaking out their green and gold overalls and doing some tailgating, although I’m not sure how that’s going to work since I’ve never seen a tailgate on a tractor. Whatever.

Anyway, most years the week leading up to this game is full of sports radio chatter about the big “rivalry.” Which has always struck me as a bit silly, frankly. I know a lot of marketing departments would like for us to think it’s a rivalry, but it really isn’t. Read more

The R Word: Understanding the Seven Kinds of Rivalries in College Football

Today is the day that my University of Colorado Buffaloes head down to Mile High to take on the Rams of Colorado State in the Rocky Mountain Showdown. I’m sure several dozen CSU fans will be breaking out their green and gold overalls and doing some tailgating, although I’m not sure how that’s going to work since I’ve never seen a tailgate on a tractor. Whatever.

Anyway, most years the week leading up to this game is full of sports radio chatter about the big “rivalry.” Which has always struck me as a bit silly, frankly. I know a lot of marketing departments would like for us to think it’s a rivalry, but it really isn’t. Read more