Monthly Archives: July 2017

One of the world’s largest football clubs has been assimilated by Nike

The new Chelsea kits are disappointing, as predicted. But the Nike marketing and branding coup is the real story.

Not long back I offered up some thoughts on the forthcoming dark years, as Nike was set to take over kit design for my beloved Chelsea FC. That has now happened, and my predictions were dead on in spots, close in a couple more, with some TBD.

The real news this morning, though, isn’t the actual uniforms (which are predictably underwhelming). Read more