Tag Archives: branding

Maker’s Mark illustrates the importance of thinking BEFORE you act

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In case you haven’t been tracking along, the folks at Maker’s Mark (which is owned by Beam, Inc.), faced with more demand than they could meet, recently announced that they’d be lowering their alcohol by volume (ABV) from 90 proof to 84 proof. You won’t even notice, they assured us. The backlash was swift and loud. Makers Mark customers pitched

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Republicans are “rebranding”: round up the usual suspects

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You have to love the headline: GOP set to launch rebranding effort WASHINGTON (CNN) – Coming soon to a battleground state near you: a new effort to revive the image of the Republican Party and to counter President Obama’s characterization of Republicans as “the party of ‘no.’” CNN has learned that the new initiative, called the National Council for a

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