Note: This article originally appeared in the Winston-Salem Journal, May 21, 1992: p 32
You may have noticed some changes up and down your radio dial lately. WKZL (FM 107.5), for several years the Triad’s top-rated contemporary hit station, has become 107.5, The Eagle; the new, lighter sound is essentially mainstream Top 40 minus the rap and heavier rock and roll.
And WWMY, which for years bounced from format to format trying to carve out a niche in the Triad’s overcrowded FM market, is now Magic Lite, a softer sister to Adult Contemporary fixture WMAGic 99.5.
Of course, format shifts are nothing new, especially in the Triad, where absolutely everybody agrees that there simply isn’t enough advertising revenue – the lifeblood of commercial broadcasting – to support the number of radio stations. Read more