If only there were an American Idol for grown-ups: how to market new, indie music to an adult audience?
Once upon a time, marketing music must have been so simple: in the ’50s you just bribed a local DJ and off you went. By the ’80s it was a little more complicated – in addition to cash you needed to bring coke and hookers, but still, it was a straightforward process and everybody understood the rules. Maybe that’s understating
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