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Of tigers and dogs and the howling jackals of the press: what the Woods trainwreck can teach us about public relations

Posted on 2010.03.18 by winterSmith 2 comments

In case you missed it, Eldrick Tont Woods, the world’s greatest golfer, has been up against some pressing PR issues of late. Pretty much nobody is arguing that he’s handled it well. Begin with the official record. While it’s not yet 100% clear what touched off the fateful events of November 27, 2009, everybody is denying that Elin was trying

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Today at 11 EST: the most important story in the entire world, live

Posted on 2010.02.19 by Bonesparkle 15 comments

Finally, after all these months, Eldrick Tont “Tiger” Woods is going to apologize. To you, to me, and to all the other people around the world that he cheated on. I know, I know, it’s not really his fault. He has an addiction. To cocktail waitresses (I think this is on page 486 of the Diagnostic & Statistical Manual V,