One of popular music’s greatest artists was also an icon of content marketing

This may be the most unexpected tribute you read to Rock megastar David Bowie, who has died at age 69 a mere two days after the release of his acclaimed new CD, Blackstar.

Before I start, let me acknowledge that some readers may feel like I’m sullying the legacy of one of our greatest artists by associating him with marketing. There are two answers to that charge. First off, art and marketing aren’t necessarily mutually exclusive. You can do both. Second, if you can examine Bowie’s career, paying attention to all the times he reinvented his image and to the impact he exerted on fashion, without accepting that he was a branding genius, then you don’t know much about marketing. Read more