Every good recipe for deception begins with an ounce of truth. Whoever is managing the current public relations crisis facing the National Rifle Association clearly understands this fundamental principle. In the days since the tragic shootings at Sandy Hook Elementary School in Newtown, CT, the NRA has offered a textbook execution of the crisis communication playbook, employing everything from ducking
Read moreRush Limbaugh has apologized to Sandra Fluke. Sort of – he uses the opportunity to reiterate everything except the actual insults. If he were concerned about sincerity, he wouldn’t have buried the apology on Saturday afternoon, he have delivered it in the same medium as he did the attack. Here’s what the move by Limbaugh means: His lawyers told him
Read moreEver since the Internet began gaining popular awareness in the mid-1990s, the topic of how businesses can productively use various new media technologies has been a subject of ongoing interest. Along the way we’ve had a series of innovations to consider: first it was the Net, and the current tool of the moment is Twitter. In between we had, in
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