Tag Archives: homeless

SXSW “homeless hotspot” idea goes tragically (and predictably) wrong

What was BBH Labs thinking? Michael Sebastien at PR Daily is on the money in saying that “it might go down as one of the biggest PR disasters of the year.”

New York-based marketing firm BBH Labs equipped homeless people on the streets of Austin with devices that made them wireless hot spots. Internet seekers then paid what they wanted—in cash or via PayPal—to access the Web. The homeless men and women kept all of the money.

The media wasn’t amused, and now BBH Labs is licking its wounds. Read more

What Would Jesus Do (with $40 million)?

33And he shall set the sheep on his right hand, but the goats on the left.

34Then shall the King say unto them on his right hand, Come, ye blessed of my Father, inherit the kingdom prepared for you from the foundation of the world:

35For I was an hungred, and ye gave me meat: I was thirsty, and ye gave me drink: I was a stranger, and ye took me in:

36Naked, and ye clothed me: I was sick, and ye visited me: I was in prison, and ye came unto me.

37Then shall the righteous answer him, saying, Lord, when saw we thee an hungred, and fed thee? or thirsty, and gave thee drink?

38When saw we thee a stranger, and took thee in? or naked, and clothed thee?

39Or when saw we thee sick, or in prison, and came unto thee?

40And the King shall answer and say unto them, Verily I say unto you, Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.

– Matthew 25: 33-40

I was reminded of this little passage today as I reviewed these numbers: Read more