What was BBH Labs thinking? Michael Sebastien at PR Daily is on the money in saying that “it might go down as one of the biggest PR disasters of the year.” New York-based marketing firm BBH Labs equipped homeless people on the streets of Austin with devices that made them wireless hot spots. Internet seekers then paid what they wanted—in
Read moreIt was announced yesterday that Louisiana-based CenturyTel is buying Qwest, marking the second major takeover in ten years for the Denver telco. I have some history with the US West iteration of the company, having worked there from 1997 until the ill-fated Qwest “merger” in Summer 2000. I was fortunate enough to be a part of USW’s PR group, which
Read moreEver since the Internet began gaining popular awareness in the mid-1990s, the topic of how businesses can productively use various new media technologies has been a subject of ongoing interest. Along the way we’ve had a series of innovations to consider: first it was the Net, and the current tool of the moment is Twitter. In between we had, in
Read moreSo says Mark Cuban. Now, I’m typically a big Cuban fan. But I’m looking at an AdAge report on his remarks from yesterday’s Cable Telecommunications Association for Marketing (CTAM) Summit, and I’m a little puzzled. Speaking at the Cable Telecommunications Association for Marketing (CTAM) Summit in Washington yesterday, Mr. Cuban declared “the Internet is dead” in an otherwise subdued panel
Read moreEvery time a new medium catches our attention we have to endure this awkward period where people who have decision-making and spending authority but no understanding of the medium at all treat it like it’s the old media they’re used to. Old assumptions, old practices … failure. It’s like in 1996 when ad agencies discovered the Internet. “I know, let’s
Read moreA couple days ago I had some comments on Obama, Clinton and Edwards and their respective mobile marketing activities. Turns out I was wrong about a couple facts, but finding that out has now opened the door to some new questions and concerns. Here’s where we currently stand:
Read more[UPDATE: turns out he’s not the first after all – see comments below for details.] I’ve been yarping for months that no political campaign had yet launched mobile. There’s this massive youth generation that’s setting records for political and community activity, the mobile phone is one of their favorite things in the world, and all these politicians and their high-priced
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lullaby pit 