SXSW “homeless hotspot” idea goes tragically (and predictably) wrong
What was BBH Labs thinking? Michael Sebastien at PR Daily is on the money in saying that “it might go down as one of the biggest PR disasters of the year.”
New York-based marketing firm BBH Labs equipped homeless people on the streets of Austin with devices that made them wireless hot spots. Internet seekers then paid what they wanted—in cash or via PayPal—to access the Web. The homeless men and women kept all of the money.
The media wasn’t amused, and now BBH Labs is licking its wounds. Read more