Every good recipe for deception begins with an ounce of truth. Whoever is managing the current public relations crisis facing the National Rifle Association clearly understands this fundamental principle. In the days since the tragic shootings at Sandy Hook Elementary School in Newtown, CT, the NRA has offered a textbook execution of the crisis communication playbook, employing everything from ducking
Read moreWe have heard, over the last 24 hours, all kinds of comment on the tragic shootings at Sandy Hook Elementary School in Newtown, CT. Predictably, much of the public response has taken the form of outrage over the broad availability of the weaponry used in these murders, to say nothing of other high-profile mass killings in places like Aurora, Colorado.
Read moreAt Sandy Hook Elementary School in Newtown, Connecticut, 27 people – 20 of them kindergarteners – are dead at the hands of a gunman armed with a Glock and a Sig Sauer. Meanwhile, a madman ran amok in a school in Henan province, China today, as well. A knife-wielding man injured 22 children and one adult outside a primary school
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