I invented a new word this morning.
euphemasia – noun: the act of putting the truth out of its misery by cynically substituting an inoffensive expression for one that is considered offensive or damaging to the personal, political or economic interests of the party using the term. Also, the inverse, cynically substituting an offensive term for a benign one in order to achieve personal, political or economic ends.
Thank you. I think this term will prove quite handy in the coming years.