RIP Jim Marshall: “These go to eleven.”
Legendary amplifier maker Jim Marshall is dead.
April 5, 2012 | 8:54 am
Jim Marshall, who was known as “The Father of Loud” for designing the amplifiers that became ubiquitous in the rock world, has died at 88.
We talk about the guitar gods, the screaming vocalists, the idiot drummers, the groupies, the stylemakers, the partiers… We don’t often pay enough attention to the technology guys, which is odd, since few genres in the history of art have been more reliant on technology than rock & roll.
So today S&R says farewell to the Father of Loud. And the man who made “eleven” possible. If there’s a rock and roll heaven, you know the band is standing in front of a Marshall stack that rises beyond the sky…
lullaby pit 
Marshall stack = engineering as art.
I remember the first time I saw Jimi Hendrix with his Marshalls in 1967. I had my mind expanded before ever doing acid.
If I get time, I’d like to write an article on Jim Marshall. I would go so far as to argue that he caused the deification of the guitar solo, and caused the genres of acid rock, hard rock, and metal. His reinvention of the guitar amp was so simple but so different from the lines of thinking before that rock music took a sharp turn after he started making amps.
Well, you have been invited to write articles, so here’s your shot.