Category Archives: Uncategorized

Common sense isn’t enough: why reporters need training in how research works

I xposted my earlier gripe about bad reporting on research to , where mswalter offered a comment about his own experience covering social research. In essence, he suggests that common sense is usually sufficient to evaluate the claims of the study. He seems like a smart and sensible reporter, and I don’t doubt his intelligence or the good faith with

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Yeah, it must be the caddie

Wie fires caddie after T-26 finish By Ron Sirak GolfDigest.com Greg Johnston, who has caddied for Michelle Wie since she turned professional last October, was fired the day after the 16-year-old phenom finished T-26 in the Weetabix Women’s British Open at Royal Lytham and St. Annes, GolfDigest.com has learned. (Story.) Uh-huh. That’s it. You’re rapidly developing into one of the

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Winning the wrong argument

In a Friday WashPost op-ed, Charles Krauthammer provides us with a sparkling example of what it is to be 100% correct while missing the point completely. Michael van der Gailen at The Moderate Voice then burns some photons leading the applause. From where I sit, there’s no real arguing with the point that they’re making. Krauthammer, for instance, gets that

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Get in line!

As noted a few weeks back, I have recently been invited to join the IABC Commons blog as a commentator on branding. I’ve posted a couple items, but haven’t yet jumped in with both feet. I have a few things planned, though. Anyway, if you flip over to the About the Authors page, you’ll notice that I’m still not there.

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Plan 12 from Outer Space

Okay, imagine that you’re making a movie. A sequel to a very successful film. You have a horde of famous, beautiful, successful actors who are box-office gold. Can’t miss, right? Let’s find out. First, get the worst scriptwriter you can find. Keep him fuzzy on tequila and Flexeril cocktails. Clock him the head with a frying pan every couple days

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Well and truly fucked, aren’t we?: a pointless ramble on the Middle East situation

It’s more than a little fascinating to see somebody come out and say something like “Israel was a mistake.” But that’s exactly what WashPost op-edder Richard Cohen does in today’s column. The greatest mistake Israel could make at the moment is to forget that Israel itself is a mistake. It is an honest mistake, a well-intentioned mistake, a mistake for

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