Tag Archives: Generations

Business and social media: American companies growing up, sort of

Posted on by Leave a comment

Ever since the Internet began gaining popular awareness in the mid-1990s, the topic of how businesses can productively use various new media technologies has been a subject of ongoing interest. Along the way we’ve had a series of innovations to consider: first it was the Net, and the current tool of the moment is Twitter. In between we had, in no particular order, Facebook (not that Facebook has gone away, of course), CRM, mobile (SMS, smart phones, apps), blogging, RSS and aggregation, Digg (and Reddit and StumbleUpon and Current and Yahoo! Buzz and Technorati and Del.icio.us and seemingly thousands more), targeted e-mail, YouTube, SEO, SEM, online PR and, well, you get the idea.

We certainly hear examples of businesses getting it right with new media, but in truth these cases represent a painfully small minority. Read more

Jon & Kate: a sign of the times to come

Posted on by 9 comments

If you’ve been off-planet for the last few months you may have missed the news: Jon & Kate have split, and in the process migrated from the relative banality of the TV listings over to the hyper-banality of the tabloids. I’m still not sure what the future holds for the popular “reality” show, but whatever it is, Gosselin family 2.0 equals Jon minus Kate.

It occurs to me that these events represent something significant in our culture. Since about 1980 or so we’ve been in one of our periodic “childrens is the most preciousest things in the whole wide world” phases. (For more on the generational cycles that produce this dynamic, see Generations, 13th Gen and Millennials Rising by William Howe and Neil Strauss, two men whose work I have referenced a number of times in the past.) In the previous generation (Gen X), children were an afterthought for most parents, who had been socialized in far more self-centric times. Read more

The “dumbest generation”: sloppy thinking, maybe, but it’s put-up-or-shut-up time for Gen X

Posted on by 18 comments

In the past I’ve written about a variety of generational issues, and have often focused on the Millennials. At times I’ve been construed as dogging them pretty hard. As I’ve tried to explain, my criticisms of them (for being entitled, for lacking critical thinking skills, etc.) haven’t really been criticisms of them, per se – a cohort that’s 75-100 million strong doesn’t get to be a certain way all by itself. The blame, if we want to use that word, falls on those responsible for educating and developing the generation.

Further, some have erroneously interpreted my critiques as somehow suggesting that my generation – X – was without flaw. Which, of course, is ridiculous. Every generation has its relative strengths and weaknesses, and X has been a trainwreck in some respects.

All of which leads me to the other morning, when fellow scrogue Brian Angliss forwarded along the link to a Washington Post column from Neil Howe, the man who co-authored, along with William Strauss, the finest series of works on America’s generations I’ve ever encountered. Read more