Tag Archives: Public Relations

Tiger kills zookeeper because … the tiger had a set of keys?

Information wants to be free. Hamerton Zoo Park officials really fucked up the public statement. You probably noted the story about the zookeeper killed by a tiger in England the other day. This is a tragic story in every way. It’s also a maddening example of inept cover-your-ass PR language by the Hamerton Zoo Park’s spokespeople. By now we should all

Read more

Deconstructing the NRA response to Sandy Hook

Every good recipe for deception begins with an ounce of truth. Whoever is managing the current public relations crisis facing the National Rifle Association clearly understands this fundamental principle. In the days since the tragic shootings at Sandy Hook Elementary School in Newtown, CT, the NRA has offered a textbook execution of the crisis communication playbook, employing everything from ducking

Read more

As boycott pressure mounts on Limbaugh, two words come to mind: hoist, petard

I don’t know when the very first boycott of a product or company happened, but I suspect the tactic has been around in some form or another for a long time. I do remember the onset of the modern form of the practice, though. Back in the ’70s and ’80s, social conservatives began going after businesses who advertised on shows

Read more

“Apology” to Sandra Fluke shows libel threat and advertiser defections have Team Limbaugh running scared; what to do next

Rush Limbaugh has apologized to Sandra Fluke. Sort of – he uses the opportunity to reiterate everything except the actual insults. If he were concerned about sincerity, he wouldn’t have buried the apology on Saturday afternoon, he have delivered it in the same medium as he did the attack. Here’s what the move by Limbaugh means: His lawyers told him

Read more

Komen hires the wrong PR firm, missing the boat once again (and some thoughts on PR Daily’s coverage of the story)

So, the Susan Komen Foundation has hired a big-hitter PR firm. And not just any PR firm, either. Now, Komen is assessing the damage, and it’s using a consulting firm founded by two former Democratic strategists. Penn Schoen Berland (PSB), the firm Komen hired to help determine how badly the crisis hurt its reputation, is founded by former Democratic strategists

Read more

Komen/Planned Parenthood controversy: why haven’t we heard from Komen’s corporate sponsors?

Corporate sponsorship is important for a great many of America’s non-profits, and that’s certainly true of the Susan G. Komen Foundation. Of course, any time you strike an alliance with another entity, you can’t help assuming some of their risk. Your partner jumps the tracks, all of a sudden people are looking at you even though you didn’t do anything

Read more

The Komen “reversal”: a crushing failure of America’s newsrooms

Yesterday I attempted to shed a little light on the PR crisis strategy behind the Komen Foundation’s sudden Planned Parenthood “backtracking.” Contrary to what Komen’s highly-paid PR crisis hacks and gullible headline writers at newsdesks around the nation would ask you to believe, The Susan G. Komen Foundation does NOT promise to fund Planned Parenthood in the future. They promise to let

Read more

Komen Foundation pretends to change its mind. One corporate communications executive wonders: is the public stupid enough to buy it?

Read. The language. Closely. Contrary to what Komen’s highly-paid PR crisis hacks and gullible headline writers at newsdesks around the nation would ask you to believe, The Susan G. Komen Foundation does NOT promise to fund Planned Parenthood in the future. They promise to let PP APPLY for grants in the future. Applying and receiving are different things, as anyone who

Read more

Hey PR professionals – thinking of representing a distressed brand? Six important things to consider before signing that retainer

Part two of two… On Tuesday, I offered some thoughts on the sociopathic nature of some public relations agencies. Once we learn that American firms are lipsticking brutal despots and states that support terrorism it’s legitimate to wonder if there is anyone on Earth that they wouldn’t represent. I just heard a story this morning about a flak who went so

Read more

Heard the latest PR joke? (The single most important thing to consider when TV news wants to skewer your client.)

Yesterday Ragan’s PR Daily, an excellent resource for professional communicators of all stripes, offered up a feature entitled “8 things to consider when TV news wants to skewer your client.” As is the usually the case with Ragan’s stuff, Gil Rudawsky’s article provided some useful on-point advice for the media relations practitioner, and the comment thread finds other experienced folks

Read more

Target/Minnesota Forward and Dillard’s/Heroic Media: seven principles for corporate giving (UPDATED)

Dillard’s operates 330 stores across 29 states, including nine here in Colorado. I have, in the past, been a Dillard’s customer, but am afraid they have now earned their way onto the growing list of places I will no longer be able to patronize in good conscience. In August of 2010 I spent some time analyzing one of the more

Read more

Gallup poll reveals that public questions PR industry credibility: are PR practitioners to blame?

A Gallup poll released in August indicated that the advertising and PR industries aren’t viewed very favorably by the American public. One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat”). Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an

Read more
« Older Entries