Monthly Archives: December 2012

Deconstructing the NRA response to Sandy Hook

Every good recipe for deception begins with an ounce of truth. Whoever is managing the current public relations crisis facing the National Rifle Association clearly understands this fundamental principle. In the days since the tragic shootings at Sandy Hook Elementary School in Newtown, CT, the NRA has offered a textbook execution of the crisis communication playbook, employing everything from ducking

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A brief word on “politicizing the tragedy” at Sandy Hook Elementary

We have heard, over the last 24 hours, all kinds of comment on the tragic shootings at Sandy Hook Elementary School in Newtown, CT. Predictably, much of the public response has taken the form of outrage over the broad availability of the weaponry used in these murders, to say nothing of other high-profile mass killings in places like Aurora, Colorado.

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Five reasons why soccer will eventually surpass football in the US – #4: The children are the future

Soccer’s American base is young, passionate, and more globally minded than any generation in history. In part one we saw ESPN analyst Rich Luker explaining that in the 12-24 demographic, soccer is already bigger than any sport except American football. And yesterday, in part three, we saw that the bright young entrepreneurs driving MLS are tightly focused on the sport’s

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Five reasons why soccer will eventually surpass football in the US – #3: Soccer is already blowing up in America

Part three in a series. Thanks to expanding TV deals, smart entrepreneurs in the MLS and a Millennial-fueled supporter culture, soccer is the fastest growing spectator sport in the country.  There has been a good bit of talk over what pro soccer in the US will do now that Becks has departed the Galaxy. It is a little hard to fathom

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Five reasons why soccer will eventually surpass football in the US – #2: The lawyers are coming

Part two in a series. Yes, the lawyers are coming, and football will be forced to change in ways that undercut its essential appeal. Did someone say “litigation”? From the ESPN story linked above: The concussion issue has become part of the NFL story of late, with more than 3,000 former players suing the league on allegations that officials withheld information

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