I ordered something from an online retailer last week and in checkout I selected the 3-7 day delivery option. As a public service, I thought I’d take a few moments of the time I’m spending sitting by the mailbox to deconstruct some shipping terminology for you.
Here’s the term: Guaranteed delivery in 3-7 business days. Seems straightforward enough. But what does it mean specifically?
- Start with the “3.” That part is from Marketing. Read more
Okay, maybe not yet. But we’re definitely getting there. Check out today’s two-part gotcha.
Part 1: Back in 2008 I wrote a piece called “The Smartest Shopping Cart That Ever Lived,” a glimpse into the near-future of GPS meets RFID meets customer relationship management meets intelligent supply chain meets nosy retailer shopping experience. I invoked Minority Report in doing so – remember Tom Cruise trying to get through that mall without being skinned alive?
Of course, as is so often the case when it comes to predicting the future these days, I was way too conservative. Check this item, from the Not-Science-Fiction-At-All Files.
An angry man went into a Target outside of Minneapolis, demanding to talk to a manager: Read more