How Data Reveals Discrimination: A Case Study
“We’re no worse than the other guys” isn’t a winning brand.
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“We’re no worse than the other guys” isn’t a winning brand.
Read moreI ordered something from an online retailer last week and in checkout I selected the 3-7 day delivery option. As a public service, I thought I’d take a few moments of the time I’m spending sitting by the mailbox to deconstruct some shipping terminology for you. Here’s the term: Guaranteed delivery in 3-7 business days. Seems straightforward enough. But what does
Read moreOkay, maybe not yet. But we’re definitely getting there. Check out today’s two-part gotcha. Part 1: Back in 2008 I wrote a piece called “The Smartest Shopping Cart That Ever Lived,” a glimpse into the near-future of GPS meets RFID meets customer relationship management meets intelligent supply chain meets nosy retailer shopping experience. I invoked Minority Report in doing so –
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