Tag Archives: marketing

The University of Colorado provides a handy how-not-to lesson in re-branding

The University of Colorado recently announced that it “will be phasing out its hodgepodge of logos, replacing them with a standard CU symbol.” University spokesman Ken McConnellogue says that “It’s important for the University of Colorado to be consistent and coordinated with its messages and images. In a world where people are bombarded by images and messages, we can’t afford

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Gallup poll reveals that public questions PR industry credibility: are PR practitioners to blame?

A Gallup poll released in August indicated that the advertising and PR industries aren’t viewed very favorably by the American public. One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat”). Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an

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Amusing ourselves to death, circa 2010

This is the future – people, translated as data. – Bryce, Network 23 The future has always interested me, even when it scares me to death. I wrote a doctoral dissertation that spent a good deal of time examining our culture’s ideologies of technology and development, for instance (and built some discussion of William Gibson and cyberpunk into the mix).

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The eye of the Tiger: does Woods have to choose between being a great golfer and a good human being?

Tiger Woods wrapped up the 2010 Open Championship at St. Andrews tied for 23rd and 13 strokes off the pace, “his worst finish at a major in which he completed 72 holes since a tie for 24th at the 2004 PGA.” You might remember that Woods had a little domestic dustup last November, and since then he hasn’t exactly been

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Black swans, butterfly effects, terrorist detectors and marketing research: we don’t know nearly as much as we think we do

Prediction is a big, big business these days, and even those of us who aren’t explicitly in the prediction business probably do all we can to make sense of the future. For example: Does your company do marketing research? (If it’s a business of any size and sophistication, the answer is probably yes.) Do you track the financial pages? Do

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Business and social media: American companies growing up, sort of

Ever since the Internet began gaining popular awareness in the mid-1990s, the topic of how businesses can productively use various new media technologies has been a subject of ongoing interest. Along the way we’ve had a series of innovations to consider: first it was the Net, and the current tool of the moment is Twitter. In between we had, in

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Fear is the organization killer

Once upon a time the business world was dominated by hierarchical organizations that derived both their structures and mechanistic management philosophies from military thinking that traces its lineage through Frederic the Great all the way back, literally, to the Roman legions. And by “once upon a time,” of course, I mean “at this very minute.” The truth is that way

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Reality is making us sick, and fantasy can’t cure us

You’re honey child to a swarm of bees Gonna blow right through you like a breeze Give me one last dance Well slide down the surface of things You’re the real thing Yeah the real thing You’re the real thing Even better than the real thing – U2 Fantasy stories, myths, legends, tall tales, fairy tales, horror, all these have

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Republicans are “rebranding”: round up the usual suspects

You have to love the headline: GOP set to launch rebranding effort WASHINGTON (CNN) – Coming soon to a battleground state near you: a new effort to revive the image of the Republican Party and to counter President Obama’s characterization of Republicans as “the party of ‘no.’” CNN has learned that the new initiative, called the National Council for a

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Making innovate and profit for survive journalism

When readership began dropping among younger demographics, they didn’t innovate. When new media technologies began emerging in the early ’90s, they didn’t innovate. When Craigslist began eating their lunch and fucking their trophy wives on the dinner table, they didn’t innovate – not unless “hey, if we fired all the employees, we’d theoretically be infinitely profitable” counts as innovation. But

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The “dumbest generation”: sloppy thinking, maybe, but it’s put-up-or-shut-up time for Gen X

In the past I’ve written about a variety of generational issues, and have often focused on the Millennials. At times I’ve been construed as dogging them pretty hard. As I’ve tried to explain, my criticisms of them (for being entitled, for lacking critical thinking skills, etc.) haven’t really been criticisms of them, per se – a cohort that’s 75-100 million

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