The University of Colorado provides a handy how-not-to lesson in re-branding
The University of Colorado recently announced that it “will be phasing out its hodgepodge of logos, replacing them with a standard CU symbol.” University spokesman Ken McConnellogue says that “It’s important for the University of Colorado to be consistent and coordinated with its messages and images. In a world where people are bombarded by images and messages, we can’t afford
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