I don’t have any deep insight here. Really, this post is mostly about pointing to a story, throwing up my hands in disbelief and wondering what the fuck? Read more
Tag Archives: social media
Our social media activities would benefit from a dose of critical thinking.
A lie can run round the world before the truth has got its boots on. – Terry Pratchett
I had an exchange with my sister earlier about something she had shared on Facebook. If you haven’t seen it, it’s the one alleging that 11 US states now have “More People on Welfare than they do Employed.” Hint number one: cluelessness regarding the mysteries of punctuation. And no, I won’t link to it. Read more
I have a Klout account. If you don’t know about Klout, it’s basically a new, high-tech way of stroking your ego and keeping track of how important you are. And I am all about that.
Problem is, I can’t figure out how it works. Oh, I get the basic concept: the more people like and follow and share your stuff on major social networks, the better. Especially Facebook and Twitter. But it professes to also count WordPress, YouTube, LinkedIn, G+, Foursquare, Instagram, Tumblr, Blogger, Last.FM and Flickr. I don’t use all these services, but I have connected all the accounts that I do have.
My first issue arises with the fact that they’ll only let you link one account with each service. See, I run four Twitter accounts – one personal, one for Black Dog Strategic (my business site), one for S&R and another for 5280 Lens Mafia, the awesome new photoblog. I also have the bridge for my personal and business Facebooks as well as a few others, including the S&R page. And I host several blogs at WordPress, including Scholars & Rogues, my business site and Lullaby Pit, my personal site. There is some overlap here and there, but we’re talking about very different audiences in most cases.
Which means that you cannot conceivably measure my influence, such as it is, if you limit me to one account per network. You can’t get close. As I see it, this is a problem in the methodology. Not that I’m vain or anything. I just care about services getting it right.
Even if I accept the one account rule, though, the results I get still make no sense. You can change from one connected account to another and the results either don’t change or they change in the wrong direction. For instance, the S&R Twitter feed has more followers and gets more retweets than my personal account, so if I unhitch Klout from the docslammy account and hook it up to the S&R account, my Klout score should go up, right? Nope.
An even more baffling example: up until a few days ago I had Klout linked to my Lullaby Pit WordPress site. But I figured that if I’m using Klout, I might as well maximize it, because my future hangs in the balance. So I switched the connection from the Pit to the Scholars & Rogues site, which does massively more traffic. Heck, I might get less than 100 looks a week at Lullaby Pit, but S&R has been blowing the lid off lately. My recent life on Mars post drove significantly more traffic in a few days than the Pit did in the last year.
So this change should have caused my Klout score to go up, right? Like, by a lot. Nope. It actually went DOWN a point.
There are two messages in this for the folks at Klout. First, I’m whiny and I want everybody to pay attention to me.
Second, and more important, is that your service is of no value if people don’t know what the scores mean. You want recruiters and managers to employ your results in things like hiring decisions, but only a chimp is going to do that if the methodology is this unreliable. At an elementary level, if you’re measuring X, and X is good, when X goes up the score should go up.
Right now you have a useless metric that confuses and disappoints us hapless vanity seekers and provides no meaningful value whatsoever to that business community you really need to buy in.
Might want to look into it….
They’ve been the target of freedom and privacy advocates for some time. All the way back in 2008 I was talking about the company’s anti-privacy tendencies and arguing that things were only going to get worse for the citizenry. More recently, I called them the most congenitally dishonest company in America, and I’m waiting for evidence that proves me wrong.
But these days, us privacy ankle-biters are the least of Mr. Zuckerberg’s concerns. You’re no doubt aware of the debacle surrounding the company’s IPO. They opened at 38, then all hell broke loose, and as I type they’re trading at 20 and change. Read more
Did you know you have a Facebook email address? Maybe you did and maybe you didn’t. But if you have a Facebook account you have a Facebook email. And that email is now your default email on FB.
WTF? You didn’t do that. NOBODY would do that. As Kashmir Hill writes at Forbes, it’s a lame attempt by our friends at Facebook to force their service on you. Gervais Markham is even more pointed:
In other words, Facebook silently inserted themselves into the path of formerly-direct unencrypted communications from people who want to email me. Read more
Facebook reminded me of an important lesson this morning.
When I was young, I was an idiot. A well-intentioned idiot, to be sure. And in my defense, it must be said that I was probably less of an idiot than most kids my age. But still, I look back on the things I did, the things I believed, the insecurities and the ignorance and the utter five-alarm cluelessness that once ruled my life like a petulant child emperor and I can’t help being embarrassed. I know, kids will be kids, and it’s true that there were moments of rampant joy that I will likely never equal again. Still.
Through the years I have learned. Lots. I’ve seen more of my country and even a bit of the world beyond, although not enough. I’ve met people from just about everywhere and gotten to know them a little. Read more
Of Wikipedia, revisionism, serial killers, The Duke and Michelle Bachmann: the past is the present, the future is the present, and the present is fucked
In case you missed it, America’s newest official candidate for the presidency, Minnesota Congresswoman Michele Bachmann, kicked off her campaign in her hometown of Waterloo, IA yesterday by confusing John Wayne with John Wayne Gacy. Honest mistake. Anybody could have made it.
I mean, it’s still odd. I know first-hand how attuned Iowans can be to their own local histories. Iowans by god know who was born in their town, and for Bachmann to mix up The Duke with a serial killer, to somehow mistake Waterloo for Winterset, well, that’s unusual.
Still, to her credit, Bachmann has offered up the most profoundly true statement we’re likely to hear from any candidate between now and November 2012 when she acknowledged that she’s not perfect. Which is true. She once explained that the founding fathers eliminated slavery. Read more
- A 2007 eMarketer survey of the most trusted sources of information for US consumers was topped by “friends, family and acquaintances” and “strangers with experience.” These sources outranked “teachers” and “newspapers and magazines.”
- A CDC study shows that moms trust pediatricians the most, but that they trust “friends and family” more than everybody else, including parenting books, employees in the doctor’s office, and newspaper and magazine articles. Read more
A few weeks ago I asked a question: is the Huffington Post a force for good or a liberal sweatshop? In the wake of HuffPo‘s megamillion-dollar sale to AOL, it struck me as appropriate to question the ethics behind an allegedly progressive business operating in a fashion that was indistinguishable from the greedmongering corporate entities it professed to oppose. I know a number of people who have written there (uncompensated, by and large) who feel that they benefited significantly from the arrangement, and I respect their perspectives.
Not everybody sees it that way, though. Read more
You’re probably hooked into a variety of social networks, but Rock & Roll Tribe is a little different. It is, as the tag line suggests, a “community for kickass grown-ups.” Music is at the center of most conversations, but it’s more than that. It’s a social net that’s by, of and for those of us whose spirits are younger than our knees. That’s how I see it, anyway. In addition to the online activities, RnRT is also pushing local get-togethers and inviting meaningful contributions from folks like you.
One of the founders is the eminent Bruce Brodeen, he of Not Lame renown. And that alone makes it cool.
The future has always interested me, even when it scares me to death. I wrote a doctoral dissertation that spent a good deal of time examining our culture’s ideologies of technology and development, for instance (and built some discussion of William Gibson and cyberpunk into the mix). I once taught a two-semester sequence at the University of Colorado in Humanities and the Electronic Media, where I introduced the concept of the “Posthumanities” to my students. A few years back I talked about the future of retail and described the smartest shopping cart that ever lived. Read more
In addition to being a blogger and a marketing whore, I’m a poet. Actually, that’s what I enjoy the most and what I’m best at. Sadly, poetry doesn’t pay the way I’d like. Still, I do it because it matters a great deal to me. Lately I’ve been writing more and thinking more about how I can better promote my work and be more effective at publishing.
To this end, I’ve launched a new Facebook page: Samuel Smith Poetry, and if you appreciate the magnificent ways in which words can be twisted to do our bidding, you’re invited to stop by. Here’s what you’ll find: Read more
Of tigers and dogs and the howling jackals of the press: what the Woods trainwreck can teach us about public relations
In case you missed it, Eldrick Tont Woods, the world’s greatest golfer, has been up against some pressing PR issues of late. Pretty much nobody is arguing that he’s handled it well. Begin with the official record. While it’s not yet 100% clear what touched off the fateful events of November 27, 2009, everybody is denying that Elin was trying to neuter him with a long iron.
But think about the story we’re being sold: The National Enquirer pubs a story saying Tiger is stepping out on his wife. A couple nights later, at two or three in the morning, Tiger decides to leave the house for no apparent reason. While trying to back out of the driveway – stone sober, the reports insist – he manages to wrap the Escalade around a tree. With me so far? Good. Then his wife comes out and tries to “rescue” him by bashing out the windows with a club.
If none of this smells a tad overripe to you, call me. Read more
Ever since the Internet began gaining popular awareness in the mid-1990s, the topic of how businesses can productively use various new media technologies has been a subject of ongoing interest. Along the way we’ve had a series of innovations to consider: first it was the Net, and the current tool of the moment is Twitter. In between we had, in no particular order, Facebook (not that Facebook has gone away, of course), CRM, mobile (SMS, smart phones, apps), blogging, RSS and aggregation, Digg (and Reddit and StumbleUpon and Current and Yahoo! Buzz and Technorati and Del.icio.us and seemingly thousands more), targeted e-mail, YouTube, SEO, SEM, online PR and, well, you get the idea.
We certainly hear examples of businesses getting it right with new media, but in truth these cases represent a painfully small minority. Read more
Quick, point your twitterers to @owillis right now. Oliver Willis has apparently had enough of Harry Reid’s cluelessness and is just going nuts on him. This is the most fun anybody has had at the expense of a public official since the Iraqi Information Minister.