Komen hires the wrong PR firm, missing the boat once again (and some thoughts on PR Daily’s coverage of the story)
So, the Susan Komen Foundation has hired a big-hitter PR firm. And not just any PR firm, either. Now, Komen is assessing the damage, and it’s using a consulting firm founded by two former Democratic strategists. Penn Schoen Berland (PSB), the firm Komen hired to help determine how badly the crisis hurt its reputation, is founded by former Democratic strategists
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