SEO: Google’s Hummingbird algorithm from a content strategist’s perspective

Google

Marketing and Search aren’t different things anymore, if they ever were. Google recently implemented their new “Hummingbird” organic search algorithm, perhaps the company’s most significant overhaul in more than a decade. Thomas Claburn at Information Week explains that Hummingbird is an expansion of Google’s Knowledge Graph, which was “introduced last year as a way to help its search engine understand

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PowerPoint is making us dumber and damaging our businesses

Yes, PowerPoint sucks. Here’s why, plus some suggestions about how to fix the problem. Imagine a widely used and expensive prescription drug that promised to make us beautiful but didn’t. Instead the drug had frequent, serious side effects: It induced stupidity, turned everyone into bores, wasted time, and degraded the quality and credibility of communication. These side effects would rightly

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The Butterfly Effect: What would have happened had Kennedy not been assassinated?

A progressive utopia, World War 3 or something in between? Sensitivity to initial conditions means that each point in such a system is arbitrarily closely approximated by other points with significantly different future trajectories. Thus, an arbitrarily small perturbation of the current trajectory may lead to significantly different future behaviour. – Wikipedia Today marks the 50th anniversary of John F. Kennedy’s

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The Sunday Assembly: a weird idea, but a compelling one

When thinking about why churches thrive, understand that religion is far from the most important factor. Did you see the recent story floating around on the growth of the “atheist megachurch,” the Sunday Assembly? I’m really interested in the concept. Churches have three main draws: religion, community and professional networking. The first of the three is probably the least important

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Online dating: the physical attraction problem

In order for an online dating service to work, it has to reliably move people past the merely physical and help them perceive their match’s real attractiveness. In a post a couple weeks ago I mused about how the online dating world is plagued by what I guess we’ll call the “physical attraction problem.” I touched of a bit of controversy, both

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